Bluesky

Bluesky is a decentralized alternative built on the AT Protocol, growing fast — though its analytics API is still in development.

Supported Content Types

Posts with text and optional media (maximum 4 files).
Text limited to 300 characters.

Quirks & Gotchas

Calculated Impressions

Bluesky lacks native impression or view metrics through its API.

Our approach: we compute impressions by totaling engagement metrics (Likes + Replies + Reposts + Quotes).
Important caveat: actual viewership likely exceeds this figure substantially, but cannot be verified. Treat it as a minimum engagement threshold rather than true impressions.

Limited But Growing

Bluesky's API is young. As the platform and protocol mature, we expect more analytics data to become available.

Media Limits

Constraint	Value
Files	0–4 (images and/or videos)
Text	300 characters

Text & Field Limits

Field	Limit
`text`	Max 300 characters
`tags`	Up to 8 tags, max 64 chars each
`externalTitle`	Max 300 characters
`externalDescription`	Max 1,000 characters
`externalUrl`	Max 2,048 characters
`videoAlt`	Max 10,000 characters

Post Options

Bluesky-specific configuration goes in data.BLUESKY:

Field	Type	Description
`text`	`string`	Post text. Max 300 characters.
`uploadIds`	`string[]`	Up to 4 uploaded media files.
`tags`	`string[]`	Extra hashtags without `#`. Up to 8 tags, max 64 characters each.
`labels`	`enum[]`	Self-labels: `!no-unauthenticated`, `porn`, `sexual`, `nudity`, `graphic-media`.
`quoteUri`	`string`	AT-URI of a post to quote, e.g. `at://did.../app.bsky.feed.post/<rkey>`.
`externalUrl`	`string`	URL for an external link card.
`externalTitle`	`string`	Link card title. Max 300 characters.
`externalDescription`	`string`	Link card description. Max 1,000 characters.
`videoAlt`	`string`	Alt text for the video embed. Max 10,000 characters.

{
  "teamId": "team_123",
  "title": "Bluesky link card",
  "status": "SCHEDULED",
  "postDate": "2026-06-01T15:00:00.000Z",
  "socialAccountTypes": ["BLUESKY"],
  "data": {
    "BLUESKY": {
      "text": "New release notes are live",
      "tags": ["release", "product"],
      "externalUrl": "https://example.com/release-notes",
      "externalTitle": "Release notes",
      "externalDescription": "What shipped this week."
    }
  }
}

Analytics

Profile Analytics

Period: Snapshot.

Metric	Description	Note
`impressions`	—	Returns `0` (not available)
`impressionsUnique`	—	Returns `0` (not available)
`views`	—	Returns `0` (not available)
`viewsUnique`	—	Returns `0` (not available)
`likes`	—	Returns `0` (not available at profile level)
`comments`	—	Returns `0` (not available at profile level)
`postCount`	Total posts
`followers`	Followers
`following`	Following

Post Analytics

Period: Lifetime.

Metric	Description	Note
`impressions`	Engagement sum	Calculated: Likes + Replies + Reposts + Quotes
`impressionsUnique`	—	Returns `0` (not provided)
`views`	—	Same as impressions (calculated)
`viewsUnique`	—	Returns `0` (not provided)
`likes`	Likes
`comments`	Replies
`shares`	Reposts + Quotes	Combined
`saves`	—	Returns `0` (not available)

Quirks

True impression/view metrics are unavailable; engagement totals serve as the closest proxy.
Profile-level engagement data is unsupported; only follower counts and post tallies are available.
Future API enhancements will expand available metrics.

On this page