Personal Profiles vs. Company Pages, where URNs are king.
The professional network — where URNs are king and Personal Profiles have limited superpowers. LinkedIn separates Personal Profiles from Organization Pages, and the two have significantly different API capabilities.
Key Distinctions
Personal Profiles lack post-history import and profile-view analytics. Organization Pages offer full API access, richer analytics, and historical data retrieval.
Quirks & Gotchas
Link Previews
When posts include data.LINKEDIN.link without media uploads, Bulkit
automatically fetches Open Graph metadata to build a preview content block. Media
uploads take precedence over links.
URN Format
LinkedIn identifies resources using URNs — organizations as
urn:li:organization:12345 and individuals as urn:li:person:abcde. This format
is essential for constructing mention syntax.
Media Specifications
- Videos: max 2 GB.
- Documents: PDF only, 100 MB max.
- GIFs: supported as image media.
Text & Field Limits
| Field | Limit |
|---|---|
text | 3,000 characters |
mediaTitle | 200 characters |
Post Options
Posts support uploadIds, link, thumbnail, mediaTitle, and privacy
settings (CONNECTIONS, PUBLIC, LOGGED_IN, CONTAINER). Optional boolean
flags include hideFromFeed and disableReshare.
Analytics
Personal-profile analytics exclude page views and post counts. Organization analytics cover only the most recent 30 days of posts and exclude member-authored content from tracking.